The primary focus of the course is on the formulation of
international business strategy, the creation and allocation of
resources and capabilities needed for internationalization with
a good balance between theory and practice as well as real-world
case study analysis. The course:
Various aspects of strategy are considered, including marketing,
production, and financial strategy. The focus of discussion is
at the company level and participants are encouraged to discuss
their business issues and take advantage of this stimulating
learning environment to enhance the successful formulation and
implementation of their firm's international strategy. |